Archive for the ‘Real Estate’ Category

Real Estate Agent

Thursday, December 8th, 2011

A real estate agent is important when you want to sell or buy a house. They can help you with information about the availability of decency, pricing, terms and conditions, financing and more. You can get the best price when it has a real estate agent on your side when you want to buy or sell property.

If you want things to run smoothly, you should be careful when choosing your real estate agent. Your agent has an influence on the loss or gain large amounts of money on your home transaction. You must be diligent when choosing a real estate agent – first, you have to find a real estate agent who has experience.

Do not ever go to the beginner to advice. Many people just choose their friends or acquaintances as their broker, but something as important as buying or selling a home should not be simply handed over to a friend. Referrals from friends / family are important considerations, but not the only one.

Choose an agent who has at least two years experience in both the submarket you are in, as well as certain types of property that you face. If you want to buy a house in the suburbs, a realtor who focuses on the nature of the city would not be the best match for you, even if they are the best realtor in the city center. Similarly if you want to sell your single family home, do not use apartment brokers — there are ins and outs of apartment broker home sales will not always familiar with.

Also ensure that your agent is a licensed realtor. Licensing helps get rid of some people who talk a good game, but can not back it up with all the proper rules and regulations.

Do You Value Your Real Estate Leads?

Friday, March 25th, 2011

A recent article by RISMedia brings an alarming statistic to our attention – 75 percent of leads generated online are lost. According to PCMS Consulting and One Cavo, these leads are lost because real estate sales professionals and others in the industry are not responding to them or are simply responding too late.

One Cavo found that of those real estate sales professionals who responded to leads, they responded an average of eight hours after the initial inquiry by the prospect was made. These days, prospective clients don’t just want fast response times, they expect them. According to Jose Perez of PCMS Consulting, “…over 70 percent of consumers choose the first company that gets back to them.” What does a fast response time mean? Well, to many consumers out there, a fast response time means within 15 to 20 minutes after initial contact.

If you’re not responding to internet leads, responding too late, or simply forgetting about these leads all together, you’re doing a lot of harm to your business. Not only are you loosing potential customers and referral sources, but you could be causing negative word of mouth about yourself.

Think about the money you could be losing by letting just one lead fall through the cracks. These leads can be easily turned into clients and we can’t underestimate this simple fact. Let me paint a picture about the worth of a client. The National Association of REALTORS states that on average, homeowners know at least three to five people who move each year. Let’s say you have 50 “A-list” contacts in your database and that on average, each contact will move once every ten years. Let’s also say that you represent the client on both ends. Each A-list contact knows at least one person who will move every year, but you won’t get them all, so assume you get three referrals over the ten years from everyone on your list. If your average commission is $5,000, that’s a $1,250,000 commission income over a ten year period!

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